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The incredible impact of the 1979 George Foster card

 
There are some cards that can only be appreciated -- truly appreciated -- by collectors who grew up in a specific period of time, maybe within only half a decade.
 
For instance, consider the 1979 Topps George Foster card, which many collectors my age have. If you are one of the legions of collectors who started with the 1987 Topps set or maybe the late '90s, or on the other end, in the 1960s or early 1970s, you can't appreciate the sizeable impact this card had on us.
 
In 1979, I didn't know a card without a logo on the helmet or hat. Logos were always there -- even if they were drawn on by Topps -- they were there. This was the period of Necessary Team Logos. I didn't know the time in the late '60s/early '70s when Topps would cover the offending hat logo with some black ink. I didn't know the 1970 Milton Bradley set. Conversely, I didn't grow up in the mid-to-late '80s, when unlicensed sets and empty hats re-emerged with oddballs from Burger King and True Value. 

The only blank hats I was aware of -- and only vaguely -- were the various disc sets, and, heck, they were barely cards!
 
Mostly, the only cards I knew were Topps -- fully licensed -- and Kellogg's and Hostess, also licensed. And then -- bam -- this card of probably the most famous slugger at the time, an All-Star and fresh off a 52-home run season appears in a helmet with NOTHING ON IT.
 
What is this??
 
I speculated. Wait ... we speculated. Because here's a letter to the editor from like five years later:
 

It had been bothering him for that long. It bothered me for a long time, too, maybe not quite that long, but for most of 1979, sure.
 
What did it mean? Was George Foster going to be traded after an MVP season?? Was it some sort of protest? It seemed so wrong -- an All-Star card for goodness sake -- with a blank helmet? That shouldn't happen.
 
 

It was extra-perplexing because Foster's appearances on the leaders cards that year showed him with a helmet with the Reds' wishbone 'C', per usual. I didn't like it, and, yes, given my affection for All-Star cards from this time, it's still one of my least favorite of the era.
 
Now, after seeing skads and skads of unlicensed cards issued over the past 15-plus years, and all of those food-issue cards from the '80s and early '90s, I'm much more familiar with them and they are no longer unusual as they were in my formative collecting years. In fact, I now consider the 1979 Topps George Foster as one of the greatest -- if not the greatest -- Licensed Card That Looks Like a Non-Licensed Card.
 
At some point after seeing the George Foster card, I later came across his teammate Junior Kennedy's card. I don't know if it was the same year, it was probably in the next couple of years. I didn't complete the 1979 set that year, maybe accumulating my usual approximate 300 cards.
 
 

Kennedy is also wearing a blank helmet. Maybe the same helmet? Was this a prank the Reds were playing on the Topps photographer? Anyway, if I had pulled the Kennedy card around the same time I saw the Foster card, maybe I wouldn't have been quite so confused.
 
Foster was a huge deal in the late 1970s as any kid on the playground could tell you then. He left such an impact that even today he is one of the few players who did not play for the Dodgers for which I have both an autograph card and a relic card.
 


I have no idea if there is another non-Dodger in that same category. But it says something that I do know that about Foster.

So that's why that 1979 Topps card was such a massive deal. I didn't start buying more packs to find a variation with Foster wearing a helmet with a logo. We weren't quite at that stage yet --but the Bump Wills card was that very same year ...

Comments

hadn't thought about that issue with the 79' set.
I completed this set last year and didn't realize it. I need to pay more attention and not take logos for granted. Interesting post: Thank you!
steelehere said…
Typed the following question into Yahoo search (Why did the Reds wear logoless helments in 1978?) and got the following A.I. answer.

"In 1978, the Cincinnati Reds wore logoless helmets as part of a promotional strategy and to comply with league regulations regarding helmet designs.

Promotional Strategy

The Reds aimed to create a distinctive look that set them apart during a successful season.
The absence of logos contributed to a clean, uniform appearance.
League Regulations

At the time, Major League Baseball had specific guidelines about helmet designs, which influenced teams' choices.
The Reds' decision aligned with these regulations, allowing for a more streamlined aesthetic.
Historical Context

The Reds were in the midst of a successful period, known as the "Big Red Machine," which contributed to their visibility and branding efforts.
The logoless helmets became a memorable aspect of their identity during this era."
John Bateman said…
George Foster's bat card was the first of mem card I ever bought. (About 15 years ago). There was something about George that I can't put my finger on but he was the most frightening batter (unless you were a Reds fan) in baseball in the late 1970s. The Sabermetric guys seemed to put a damper on his career. I guess you had to live during that time to appreciate him.

Also, I think his three-year run of Topps cards (1977-1979) is the best three-year run of any player who appeared on Topps cards.
Jeremya1um said…
While you are on the subject, the 1979 Topps Lou Brock has bugged me for a while. I don’t know if it is some weird reflection or something, but it looks like there is only half a logo on his helmet. Perhaps part of the sticker came off? I’ll have to keep a lookout for more of these logoless Reds cards.
Old Cards said…
I am in one of the groups you mentioned that can't appreciate the impact this card had on you and I agree with you. I have this card and never paid that much attention to it. However, seeing the cards with Foster and Rice on them, reminded me of not only the great season Foster had, but what a great season it was overall. That did impact me!
Bo said…
Got to love those AI answers. I asked the same question to Google: "In 1978, the Cincinnati Reds wore logoless helmets as part of their St. Patrick's Day green uniforms, a one-time occurrence that deviated from their typical design. This special uniform was a surprise, as the Reds were known for their traditional and conservative image. The green uniforms included a chest logo, lettering and numbering, sleeve and waistband stripes, caps, stirrups, and undershirts. The change was intended to celebrate St. Patrick's Day and was seen as a unique and memorable event for the team." I looked it up and the Reds wore special green helmets, not logoless ones.
Anonymous said…
When I collected the 1979 set as a young lad the same year it was released, there was an urban legend in my neighborhood that there was only one George Foster card in existence with the logo on the helmet. Sorta like the Willy Wonka golden ticket. Obviously not true, but it was fun to turn those wax packs into Power Ball tickets.
In other hat-logo trivia, some of the 1967 Pirates' cards (specifically Clemente, Stargell, and Pizarro) have the "P" on a patch (rather than embroidered directly on the cap), like the cheap iron-on patches you would get in the 25-cent machines in a K-mart lobby.
Fuji said…
1979 was just a little bit before my time. I did inherit some rubber band wrapped stacks of 79T a few years later, but don't remember the Foster. Wills on the other hand was a card I cherished in the early 80's.
Anonymous said…
George Foster was THE badass of baseball in the late 1970s. Didn't he call his bat "Black Betsy" or something? His 1977 card showed a good view of it. I always thought he got a bit short-changed in his card pictures though. A nice action shot in his heyday would have been cool.
Michael D said…
Never noticed that before. Now being from Texas, '79 was all about the Bump Wills cards. Especially, finding the corrected one with Rangers on it.
bryan was here said…
I got the 79 Topps set for Christmas back in 1982 and I always wondered about Foster's and Kennedy's helmets. Figured it was just a fluke thing.
sg488 said…
The thing about Foster was take his 1980 Topps card,compare it to the Janet Jackson video 2001 Some to call my lover video,the guy playing the guitar looks exactly like the 1980 Foster card.