Friday, October 29, 2010
When I first heard about the Topps Chrome value packs, containing three orange refractors apiece and only available via retail, I thought it was a good idea.
The price was a bit steep to be considered a "value," but it was a lot easier justifying throwing a 10 dollar bill at cards instead of a 20. So I've boughten a small amount.
The thing that I thought was unusual is something that probably only I would notice -- why the color orange?
I had grown accustomed to gorgeous blue refractors, and the less pleasing but no less pleasant purple refractors, or red, or black.
But orange? It seemed like an odd color choice. Sure, Bowman had used orange refractors before and Topps and Bowman are the same thing. But, to me, orange was the exclusive domain of Bowman.
Bowman always seemed a bit clueless about color. It would combine orange with red in a puke-inducing display, or produce the ugliest shade of blue I've ever seen, and trot it out for the masses.
But Topps? They were too good for a slightly weird color like orange.
Oh, I know orange goes well with the Orioles.
And it goes well with the Astros.
It definitely works with the Mets.
And the Giants defile the color on a regular basis.
But for the most part, I think collectors would rather have blue or black refractors. They look awesome in a stack together. Orange? Not so much.
But then something struck me. What month did Topps Chrome come out?
It came out in October.
What color do you see all the time in October?
That's right, you see the color orange all the time in October. Pumpkins and leaves and candy corns.
"What if," I thought, "Topps had planned this all along?"
What if they color-coordinated their refractors with the holiday? Orange refractors for Halloween.
And, what if Topps had a plan to do this for every holiday, you know like how M&M's rolls out the red and green M&Ms for Christmas?
Topps could issue exclusive red and green refractors for December. It could either issue them as part of a Bowman Chrome value pack, or produce new Topps Chrome value packs to boost stagnant sales two months after they first hit shelves.
Why not? It's possible. Then, in February, Topps could issue pink refractors for Valentine's Day and pair them up with the new 2011 product.
During the spring, they could go with Easter color refractors, pink and purple and yellow.
And during July, they could come out with patriotic red-and-blue refractors.
Do you think I'm on to something?
I kind of doubt that this is in the actual planning, and I don't know how feasible it is. But if it works for M&M's and other candy products, maybe it'll work for Topps.
And if they decide to do it, I should get some of the credit.
I won't even ask for cash in return (OK, maybe I will).
Instead, here's the deal:
You can use my idea free of charge and all I ask for in exchange ...
... are a whole bunch of orange DODGER refractors.
You will notice that none of the refractors that I have shown are Dodgers. Because in chrome I can pull all the Yankees and Angels I could ever want (no more Torii Hunter cards, PLEASE), but I have a stupifying inability to pull Dodgers.
So, if you see any refractors here that you want, they're up for trade in exchange for a Dodger refractor. Preferably orange or another color, but I'll take an xrefractor, too.
The Matusz card is currently in a potential transaction, so that's the only one off the table right now.
Call me. This idea is gold, baby. Gold.