Do you remember this poster? If you do, then you know what the Dallas Cowboys Cheerleaders meant 40 years ago, to the Cowboys, to football, to sports, to America, to men and women young and old, but most importantly, to teenage boys. This poster was released exactly 40 years ago and it is credited for sparking the Dallas Cowboys Cheerleaders to what they are today, an iconic brand in sports. But they were never more of a sensation than 40 years ago and the years that immediately followed. The poster hit the streets at the very end of May in 1977. What followed was an October article in Esquire magazine about the cheerleaders. Soon after, the Cowboys cheerleaders were featured in every magazine from People to Newsweek. They appeared on three separate network TV specials within a year. And other NFL teams mimicked the Cowboys with provocative outfits for their own cheerleaders. There was some backlash at the time, but the Cowboys cheerleaders proved unstoppable. They issued th...
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