We here at Define the Design do not shy away from the tough questions. After all, anyone can come up with a descriptive set name for 1987 Topps or 1982 Donruss.
Finding design answers for a few other sets is a lot more challenging. Score, when we get to it, will be a bear. Some of the Upper Deck sets out there are almost indefinable.
And then there's Bowman. The early days of Bowman produced some memorable sets and nobody is going to have much trouble coming up with a name for some of those '50s cards. You plaster a giant wood-panel TV set on each card and you've named the set, too. Done and done.
Even when Bowman returned in 1989, it at least made the look of its sets relatively different from year to year (1990 and 1991 excluded).
The problem arises at the turn of the century.
2002: the 1985 Donruss rip-off set
2003: the black-and-red tombstone set
2004: the really wide Pizza Hut logo set
2005: the brick wall set
2006: uh, uh, the isoceles triangle set? The scalene triangle set?
2007: the border that looks like the neon tube outline of a seedy, Vegas motel set
2008: the border that looks like a metal piece to a variety of kids' outdoor play contraptions that WILL NOT FIT INTO THE ADJOINING PIECE I DON'T CARE WHAT THE INSTRUCTIONS SAY set
2009: the repetitious gray lines with the fun house mirror border set
2010: the team logo set