I've been tired of the emphasis on the rookie card in Topps products for years. I don't know how many posts I've devoted to rookie-overkill, but it's certainly a running theme and I'm sure it's boring some readers to tears. I do know that Topps, and the hobby, has been about rookies, and young players in general, for a long, long time. I'm thinking of the Sporting News Rookie Stars subset in 1959 Topps and similar themes that came after, followed by the multi-player rookie card themes throughout the 1960s, '70s and early '80s. Then there are the rookie trophies and rookie cups, the All-Topps teams. Those have been around for quite awhile, since 1960! But obviously the focus is on those youngsters even more these days and you could point to various moments all the way to the present in which Topps (or other card companies) ramped up that focus, through special subsets, inserts, autograph cards, short-prints, etc. Today I'm pointing at 19...
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